A Fad to Dye For: The Brief Life of Hypercolor Clothing
There ’s something counterintuitive about a clothing line for youthful adults that couldexhibitoutward polarity of superfluity . A shirt , for example , that changes color as a someone sweats would seem like something no stripling would want to wear . Yet apparel fellowship Generra struck Au with Hypercolor , their line of thermochromic apparel dyed with a patented process that allowed the cotton material to react to spike in the wearer ’s body temperature ....