Apple and Eminem have been on - again off - again enough multiplication to merit a headline in OK ! allow ’s start with the backstory :
The rapper s medicine publisher , Eight Mile Style , file a suit against Apple in other 2004 , claiming the iPod maker used Lose Yourself in a commercial for the iTunes Music Store without permission . The dispute was settled in May of this year , with Apple agreeing to pay Eminem and Eight Mile Style an undisclosed sum .
Then at the San Jose iPod video unveiling last week , Steve - o let rive an iPod + iTunes commercial featuring Marshall Mathers III in all his angsty rap halo doing a 3D variation of “ recede Yourself ” along with the fifth generation iPod . The commercial appeared briefly online , and then disappeared again just as quickly — leave behind a vacuum that could only be take with rumors of every form . Some bloggers hypothesise that the advert was draw because of its preternatural resemblance to an oldLugz shoe commercial message . Although Apple propose no explanation ( what a surprise ! ) , the Eminem spot is now back online and apparently beam on the tube as well . Phew , do n’t know if I could have survived another installment of Everybody Hates Chris without it .
Eminem iPod + iTunes commercial returns[iLounge ]
Comparison of Lugz and iPod Commercial[Coudal Partners ]
AppleiPodsoftware
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