Friday’sSupreme Court decision legitimatise gay marriagewas a historic moment for polite rights in America , and for the first prison term ever , Facebook released a tool that promote people evince solidarity with a rainbow profile picture . by nature , Facebookis also keeping trackof who ’s using it . [ Update : Facebook did n’t traverse it . ]
The Atlantic latterly ask if all those rainbow visibility photoswere “ another experiment . ”A Facebook spokesperson respond to that motion directly : “ it ’s not an experimentation or test — everyone sees the same thing . ” Facebook has conducted discipline on visibility flick meme like this in the past , but this is the first time that Facebook has build a dick for the express purpose of showing political support with a profile picture show . That said , the Facebook voice did n’t traverse that the societal internet was tracking which exploiter patronize gay marriage and total that to the database of personal information the company has on its billion user .
We ’ve reached out to Facebook for further clarification . But at this point , it ’s a pretty safe wager that Facebook is tracking everything you do on its societal electronic internet . Zuckerberg and company has been keeping tabs on its user for years , fromtracking their browseractivitytousing supercookies to keep cross userseven if they ’ve cancel their invoice .

What ’s more , the last time there was a bigprofile exposure dissent for gay married couple , a Facebook data scientist quietly published an pedantic theme on the data that Facebook collected with the title of respect “ The Diffusion of Support in an Online Social Movement . ” It ’s not precisely beach reading material , but it ’s grounds that Facebook is pay close attention to how people use the social electronic web to set up social and political change , as the Atlantic explains in more detail .
This is not to say that you should n’t give your Facebook profile the rainbow treatment . It ’s a great way to celebrate a historic event . But do n’t forget that , as always , Facebook is watch out .
Update 6:00 EDT Facebook eventually responded to our request for clarification . However , the elucidation sounds more like a confirmation that the social web is tracking people who utilize the tool . Facebook used the word “ not ” three time but still did not deny tracking . A Facebook voice spell :

This was not an experiment or test , but rather something that enables citizenry to show their support of the LGBTQ biotic community on Facebook . We are n’t break down to use this as a manner to direct advertizing and the point of this tool is not to get information about people .
Well , if it ’s not the point of the instrument , track users is fine right ?
show the full taradiddle atthe Atlantic here .

Image : Facebook
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