Remember back in ye olde days when you would dig that cunning Quaker of yours on Facebook ? Well , at its yearly F8 conference today , Facebook announced it ’s bringing that eldritch fuck - y energy back to the platform with a young characteristic calledSecret Crush .

The way it puzzle out isFacebook Datingusers will be able to choose up to nine friends you desire to “ express involvement in . ” If your jam also has a Facebook Dating profile , they ’ll then get a presentment saying someone is hot for them . If you both match , Facebook will reveal your names and the spirit of Mark Zuckerberg will tip back in his death chair , waggle his eyebrows , and susurration , “ Nice . ”

To those of us who have thirsted in the wastelands of dating apps , this should all vocalise very familiar . It ’s standardised to the swipe mechanisms used by Tinder and Bumble , with the braid that you ’re direct hunting for your next booty call within your real - life societal forget me drug . That ought to give it somewhat of an reward over dating apps , as it opens up the chance to sneakily semi - flirt with people you meet in real lifetime . It ’s also a direction for Facebook to puff more multitude in . Finding that cutie on OKCupid , Tinder or Bumble can be a crap game . Friending them on Facebook and not - so - innocently add them to your Secret Crush inclination … ehhhh . Not that much effort for a potentially big payoff .

This is the face Spirit Zuck makes every time he figures out which friend you wanna bone.

This is the face Spirit Zuck makes every time he figures out which friend you wanna bone.Photo: Getty Images

But , you ask , what about privateness — Facebook ’s ill-famed Achilles heel ? Honestly , Facebook ’s algorithm probably could belike already make a pretty a right speculation about who you want to grind away from your list of admirer . Still , in its pressure handout , Facebook says if your puppy love is n’t on Facebook Dating , does n’t have a mystic Crush list , or just does n’t put your name on it , your unanswered love will remain a secret . Supposedly .

Wiredreportsthat Facebook enounce it wo n’t apply datum collected from the Secret Crush feature for content , advert , or its NewsFeed algorithm . Meaning , if you total that hottie with a organic structure to your list , you wo n’t be bombard with their selfies , deterrent - IN , or asinine ( or clever ) status updates . “ All action that occurs in FB Dating stays in FB Dating and will not be share externally , ” a Facebook spokesperson told Wired . sure as shooting , but what about internally ? We alltrust a sitethat started as a hot - or - not rating site for horny college pupil to be whole raw with our romantic yearnings , right ?

Right now , Secret Crush is only available in areas where Facebook has already rolled out its date service . That entail Colombia , Canada , Thailand , Argentina , and Mexico . As of today , the dating feature is also being made available in an extra 14 countries : Philippines , Vietnam , Singapore , Malaysia , Laos , Brazil , Peru , Chile , Bolivia , Ecuador , Paraguay , Uruguay , Guyana , and Suriname .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

Lonely core in the U.S. , unfortunately ( or fortunately ) will have to wait . Or you get laid , tweak up some courage and involve their friends out the old fashioned direction — by sadly stalking their social media late at night and hoping they notice you liking all their C. W. Post from two class ago .

[ Wired ]

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William Duplessie

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