Photo: KKW Fragrance
Kim Kardashianand Jeff Leatham are feeling the love with their secondKKW Fragrancecollaboration.
“I have the amazing opportunity of creating floral arrangements for Kim, and Valentine’s Day has always been a special one! While creating these fragrances, we wanted to bring those past arrangements to life in a unique way,” Leatham tells PEOPLE of the genderless fragrances, whichlaunch on Jan. 26.
“Through the scents of the exotic and romantic blooms I’ve used for her, we were able to evoke those special memories, reminiscent of all those love-filled times,” he continues. “Valentine’s Day is about giving love, and is one of my favorite holidays, so I’m excited we’re launching this collection around it for people to be able to share these scents with their loved ones.”
KKW Fragrance
Housed in the same vase-inspired bottles as the first collection (meant to be repurposed as art), the rich aromas includeCaramel Orchid,Rare FigandIconic Gardenia. Though Kardashian and Leatham love each of the perfumes, the florist says Iconic Gardenic is especially “symbolic” for them.
“When I send out flowers in Los Angeles, all of my cards have a gardenia with them, so it is iconic to my designs. Kim has also told me that it was one of her [late] father’s favorite flowers, and she used the gardenia scent while creating her [first]Crystal Gardenia perfume, which was one of her most successful fragrances,” Leatham explains.
“With all this in mind, we wanted to pay tribute to this iconic flower through this new fragrance that captures the essence of its scent,” he adds.
It was important for them to develop three uniquely different scents that could “a different mood and personality” for various times of the day," Leatham says.
“We wanted to create unisex scents that correspond with morning, noon, and night — so no matter what time of day it is, there is a scent in the collection to evoke your mood,” he says.
Kardashian’s favorite —Iconic Gardenia— is “refreshing and floral” that works great in the morning. Leatham often gravitates towardCaramel Orchid. “Kim and I always talk about how the yummy scent is perfect for afternoons,” he says. As forRare Fig, the “very woody and spicy” aroma, Leatham loves using it before a night out. But his go-to fragrance is actually a combo: “One of my personal favorite things to do is mix theCaramel OrchidandRare Figscents together.”
source: people.com
