Photo: getty (4)
Tom Bradyis making waves in the burgeoning NFT space — and he’s bringing some all-star friends with him, PEOPLE can exclusively reveal.
The seven-time Super Bowl champion, 43, has tappedTiger Woods,Naomi Osakaand other iconic athletes for the advisory board ofAutograph, an NFT platform he cofounded with the aim to curate a digital collectibles experience from some of the biggest brands and celebrities.
“Partnering with Autograph is a great opportunity to celebrate sport and connect with fans on a level no one has experienced before,” Woods, 45, tells PEOPLE in a statement. “I am excited to be at the forefront offering fans a new way to engage with their favorite athletes and sports moments.”
Wayne Gretzky.Bruce Bennett Studios via Getty
Tony Hawk,Wayne GretzkyandDerek Jeterhave also joined Autograph’s advisory board, signing exclusive multi-year deals, for which they will provide officially licensed NFT content. Additionally, Autograph has launched partnerships with Lionsgate and DraftKings, who will assist with the launch of their entertainment vertical.
“We are honored to partner with these powerful icons and marquee businesses, DraftKings and Lionsgate, as we announce Autograph’s expanded Advisory Board and exclusive NFT rights,” said Richard Rosenblatt, co-founder and co-chairman of Autograph. “As the nascent NFT market continues to develop, we are fortunate to enlist these leading partners with additional luminaries to be announced in the near future.”
RELATED VIDEO: Naomi Osaka Grieves Kobe Bryant’s Death in Netflix Doc, Wonders How ‘to Carry on His Mentality in Tennis’
“NFTs present a tremendous opportunity for mixed-reality world building experiences, deepening user engagement and interaction and fostering a community for our hundreds of millions of global consumers to create one-of-a-kind digital collections and Autograph is the optimal destination for this discovery,” said Jenefer Brown, EVP and head of Lionsgate Global Live, Interactive & Location-Based Entertainment.
Draftkings is building an online marketplace of sports-related content, a community in which users can trade and sell digital collectibles. Existing users will be able to access Autograph via their Draftkings accounts, when the official NFT launch happens later this summer.
“DraftKings Marketplace will sit at the center of this technological and cultural phenomenon, providing our immense existing customer base with an easily accessible experience that rivals all legacy marketplaces,” said Matt Kalish, DraftKings co-founder and president.
source: people.com
