Prince William

Prince Williamis speaking out for an important cause.

In a video shared on Kelly’s morning show,Lorraine, on Thursday,Prince Williamthanked the host for the work she’s doing to spread awareness about the disease. “Dame Deborah James would be so proud of what you and the team are doing to raise awareness of bowel cancer. Keep up the great work #NoButts,” a tweet from Kensington Palace sharing the video said.

“Hi Lorraine, just want to say a big thank you to you and your team for all you’re doing to raise awareness around bowel cancer through your No Butts campaign,“Prince William, 40, said in the selfie-style video, which aired onLorraineThursday.

“As you know, I got to meet Dame Deborah, so I know how important this was to her,” he said, referencing hisMay 2022 visit to James' homewhen he presented her withher Damehood on behalf of Queen Elizabeth.

“46,000 people in the U.K. get diagnosed each year with bowel cancer, and yet many of us don’t know the signs and symptoms of bowel cancer — particularly in us men,” the Prince of Wales continued. “So if you’re watching this, please take a second to listen and learn about the signs and symptoms of bowel cancer. It could save your life.”

The campaign, which James and Kelly launched together in 2021, seeks to educate people about the early signs of bowel cancer — which is the second deadliest cancer in the U.K., according to the campaign’s page.

Deborah James, Prince William

James became a symbol of the fight against bowel cancer — and the effort to raise awareness of its early signs — during her six-year battle with the disease. She launched theBowelbabe Fundlast May after she entered hospice care, and it has raised more than $13 million in less than a year.

Her mother, Heather James, joined forces with Kelly for this year’s No Butts campaign.

Can’t get enough ofPEOPLE’s Royals coverage?Sign up for our free Royals newsletterto get the latest updates onKate Middleton,Meghan Markleand more!

Prince Williamdescribed the former BBC host as “brave and inspirational” following his private visit with her and her family last year.

The Prince of Wales visited the hospital — which he has been president of since 2007, following in the footsteps of his late mother,Princess Diana, whoalso supported the facility and frequently visited— tomeet the medical team that had cared for James. It’s one of the world’s leading cancer care centers, specializing in diagnosis, treatment, research and education.

source: people.com