Choosing a bright color in the red family line for a statement bulwark or some other reparation can be a catchy business . Too snug to the red close of the spectrum and you evokefire trucks , stop augury , andClifford the Big Red Dog . But too far toward pinko and you ’re tread intoBarbieandElle Woodsterritory .

If paying testimonial to any of that seems appealing to you , go for it . If you ’re looking for a pinkish red with a small more nuance , though , Pantone ’s 2023 Color of the Year might offend your interest . Viva Magenta 18 - 750 , according toPantone , is “ a brilliant , red red ” that copulate well with “ pale Gray , blue sky , or pastels , ” as well as with other shade of pink . “ Viva Magenta is brave and fearless , a pulsating color whose exuberance promotes a joyous and affirmative celebration , writing a Modern narration , ” the company save . “ It is a color that is audacious , full of wit and inclusive of all . ”

AsNPR report , the Pantone Color Institute started the tradition of picking a forward - looking annual color in 2000 , when sky-blue blue realise the title of respect . Researchers analyze design trends across multiple industries and throughout culture to set what people will gravitate toward in the coming year .

Long live this hue.

“ Influences may also stem from newfangled technology , materials , texture and gist that affect people of colour , relevant social media platform and even upcoming sporting events that capture worldwide care , ” Laurie Pressman , Pantone Color Institute frailty president , say in aninterviewon the company ’s website .

One cardinal quality that contribute to the excerption of Viva Magenta is its liaison to nature . The cardinal dyestuff originally used to create it and alike coloration add up from thecochineal insect , acactus - eatingMesoamerican leech .

bet like we ’ll have to wait another year for lusty swell , bastard - amber , or one of our otherfavorite hidden colorsto get a hazard at the Pantone title .

[ h / tNPR ]