Ed Sheeranis back!
Seen as an alter-ego vampire character in the clip, even trading in his signature ginger hair for a lighter, more blond hairdo — and having fangs for teeth — the video serves as a metaphor for our own vices, according to a press release.
“But bad habits lead to late nights, ending alone / Conversations with a stranger I barely know,” Sheeran croons on the upbeat track. “Swearing this will be the last but it probably won’t / I got nothing left to lose, or use, or do.”
“Feels great to be back with my new single. I wanted the video for ‘Bad Habits’ to play on the nature of habits in a fantastical way so I decided on vampires,” Sheeran said in a statement. “It was mega fun getting into character except for the heights (that wasn’t so fun). Enjoy x.”
Atlantic Records
“Bad Habits” marks Sheeran’s firstofficial release since his 2019 Grammy-nominatedNo.6 Collaborations Projectalbum.
The LP features appearances from an array of fellow artists, among the likes ofJustin Bieber,Camila Cabello,Travis Scott,Eminem,50 CentandCardi B.
Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.
Ed Sheeran.Atlantic Records
At the time, the “Shape of You” singersaidthe track was “not the first single from the next album” but was rather “just a song I love, and hope you love too.”
RELATED VIDEO: Ed Sheeran and Wife Cherry Seaborn Welcome Daughter Lyra Antarctica: ‘We Are Completely in Love’
The release of “Bad Habits” also comes about after Sheeran announced in December 2019 that he wastaking a break from music and social media. The artist has since returned to his social platforms, eventeasinghis latest track’s release on his various accounts.
“Hello all. Gonna go on another break again,” Sheeranwroteat the time. “TheDivideera and tour changed my life in so many ways, but now it’s all over it’s time to go out and see some more of the world.”
“I’ve been a bit non stop since 2017 so I’m just gonna take a breather to travel, write, and read. I’ll be off social media until it’s time to come back,” he continued. “To my family and friends, see ya when I see ya – and to my fans, thank you for always being amazing, I promise to be back with some new music when the time is right and I’ve lived a little more to actually have something to write about.”
Previously, the Grammy award-winning star dropped his albumsPlus(+) in 2011,Multiply(x) in 2014 andDivide(÷) in 2017. With arithmetic operations as a theme for his album titles, some speculate his next release may be named “Subtract” or “Minus.”
Sheeran alsoteased the forthcoming new albumon social media earlier this year as he celebrated his 30th birthday. “I’ll be back online with the 4th installment in the series later this year, until then xx,” Sheeran concluded his post at the time.
source: people.com
